Thursday, September 01, 2011
Guest Blog: A “Victim” of Â鶹´«Ã½ Success
I had no idea how far reaching and immediate Â鶹´«Ã½ could be with the public until the day I got involved with Internet poker.
News Blogs: PRwise
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Wednesday, August 24, 2011
Google Translate on News
News has recently introduced a new service by making Google Translate as simple as one click on any article of the more than 100,000 in our online database. This makes clients’ news much more accessible to international journalists.
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Monday, June 13, 2011
News Releases are Sources
Why don’t journalists link to primary sources?
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Monday, May 16, 2011
Guest Blog: What Your PR Person Needs to Know
Here are a few tips for PR folks and their clients about how to really get a journalist’s attention. May just be worth sharing it with your clients the next time they ask why you didn’t get them any coverage this week.
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Thursday, April 21, 2011
Study of Â鶹´«Ã½ Release Effectiveness
The natural history of news releases just received an evolutionary transfusion of vitality. Â鶹´«Ã½ releases are very effective if done properly. Â鶹´«Ã½ releases have been repeatedly declared dead, but those prognostications are completely false and missing the point.
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Friday, March 25, 2011
Guest Blog: Re-Tweeting En Masse: Effective Tool or Message Killer?
Reviewing my Twitter feed today, I’m reminded about one of the major pitfalls of this tool – the en masse tweet or re-tweet.
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Monday, February 07, 2011
Leaks, Embargoes, and Hard News
Embargoes are an important news phenomenon, and they are important to public relations professionals as well. It’s not often that you actually read about embargoes in the news media, but in the recent New York Times Sunday Magazine, Bill Keller executive editor of the New York Times, discusses how and why his newspaper deals with embargoes.
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Monday, November 29, 2010
Guest Blog: New York Times Above the Fold
How does a media relations professional help a CEO come to terms with the reality of getting covered in a major newspaper and reframe the client’s expectation for “good press?”
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Tuesday, November 09, 2010
Is the Â鶹´«Ã½ Release Dead?
Searching Google for “press release is dead” yields lots of self-contradicting statements. Do people that make statements like these believe their own declarations, or are they writing shock headlines for a lark?
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Friday, October 22, 2010
Killing Death
Be suspicious if someone tells you, “XYZ is dead.” If XYZ is an inanimate thing, be especially cautious; the speaker might be a killer, one with a necrophicidal fantasy.
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