News Feature Channel: Marketing

Professor Jagadeesh Sivadasan Explores Impact of International Trade Tensions in New Research

University of Michigan Ross School of Business — Thu, 14 Nov 2024 11:45:59 EST

With U.S. tariffs rising and trade relations becoming strained, these firms are seeking leaders who can provide the strategic insight necessary to adapt to a shifting global landscape and pursue alternative markets for growth.The research, which examined 3,440 Chinese public firms, shows that with exports to the U.S. declining, Chinese firms appear to be focusing on the European markets as a primary alternative. After trade war-related tariff increases, exports to non-U.S. countries--especially the European Union--saw moderate increases.

Business Models and Lean Startup

Journal of Management — Tue, 05 Nov 2024 09:25:59 EST

Machine Learning in International Business

Journal of International Business Studies — Tue, 05 Nov 2024 09:20:29 EST

Not in-Sourced Here! When Does External Technology Sourcing Yield Familiar Versus Novel Solutions?

Strategic Management Journal — Fri, 01 Nov 2024 06:40:21 EST

Not All "Review Bombing" Is Bad for Business

Rutgers University-New Brunswick — Thu, 31 Oct 2024 12:55:08 EST

Online review platforms such as Yelp may need to rethink a one-size-fits-all approach to moderating reviews and political speech, a Rutgers researcher finds.

High Color Complexity in Social Media Images Proves More Eye-Catching, Increases User Engagement

University of Notre Dame — Wed, 30 Oct 2024 11:55:12 EST

Complex images in a social media post tend to capture greater user attention, leading to increased engagement with social media posts, according to new research from Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame's Mendoza College of Business.

What Keeps the Market Ticking? The Role of Third-Party Audiences and Cognitive Embeddedness in Shaping Competitive Dynamics in Luxury Watchmaking

Strategic Management Journal — Tue, 29 Oct 2024 09:35:59 EST

Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?

Journal of Business Research — Mon, 28 Oct 2024 08:40:00 EST

How Does Information Competition Affect New Product Diffusion? Insights From Computational Experiments

Journal of Business Research — Mon, 28 Oct 2024 08:30:28 EST

Not All Friends Are Created Equal: The Effect of Friendship Type on Performance of Shared Native Ads on Social Media

Journal of Business Research — Fri, 25 Oct 2024 09:10:43 EST

The Food You Can Trust: The Moderating Role of Age in the Relationship Between Consumer Values and Organic Food Trust

Journal of Business Research — Wed, 23 Oct 2024 08:35:50 EST

Confidence Is Good? Too Much, Not So Much: Exploring the Effects on Crowdfunding Success

Journal of Business Research — Wed, 23 Oct 2024 08:30:37 EST

The Appeal of Blurred Imagery: Enhancing Advertising and Brand Attitudes for Luxury Goods

Journal of Business Research — Wed, 23 Oct 2024 08:25:23 EST

Politics May Influence Gift-Giving Choices More Than Personal Purchases

University of New Hampshire — Tue, 22 Oct 2024 15:15:01 EST

Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for gift buying this holiday season and beyond.

Everything They Touch Turns to Gold: Disabled Social Media Influencers and Perceptions of Product Luxury

Journal of Business Research — Tue, 22 Oct 2024 07:30:51 EST

Double-Edged Stars: Michelin Stars, Reactivity, and Restaurant Exits in New York City

Strategic Management Journal — Fri, 18 Oct 2024 08:15:29 EST

A Theory of Host Country Sentiments: An Illustration in Cross-Border Acquisitions

Academy of Management Journal — Thu, 17 Oct 2024 08:35:38 EST

Buy Your Groceries Online? Watch Out for This Food Labeling Gap

Tufts University — Thu, 17 Oct 2024 04:00:00 EST

Study shows a lack of present, accessible, and legible information about the food consumers buy online, while marketing claims are still prominent. The absence of accessible food labeling can have tangible consequences for public health.

External Disruption Following CEO Succession: How Human and Social Capital Changes May Attract Competitive Attacks

Academy of Management Journal — Wed, 16 Oct 2024 07:30:52 EST

Scroll, Stop, Shop: Decoding Impulsive Buying in Social Commerce

Journal of Business Research — Wed, 16 Oct 2024 07:25:09 EST