News Feature Channel: Marketing

How is AI Shaping Business Practices and Decision Making?

University of Michigan Ross School of Business — Tue, 25 Mar 2025 18:10:49 EST

Artificial intelligence is only in its infancy in terms of application and implementation in the business world. However, it is already revolutionizing business practices across industries. Compani...

Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction Related to Influencer Marketing

Journal of Business Research — Tue, 25 Mar 2025 09:20:41 EST

The Past, Present, and Future of Sustainability Marketing: How Did We Get Here and Where Might We Go?

Journal of Business Research — Thu, 20 Mar 2025 23:25:44 EST

Agility in Marketing Teams: An Analysis of Factors Influencing the Entry Decision Into a Trendy Social Network

Journal of Business Research — Mon, 17 Mar 2025 02:40:00 EST

Digitalization and Power Shift in the Food Market

Journal of Business Research — Mon, 17 Mar 2025 02:15:52 EST

Earnings �鶹��ý Cause Immediate Stock Price Jumps, Sometimes Moving Whole Market

University of California San Diego — Sun, 16 Mar 2025 13:05:04 EST

Recent weeks have vividly illustrated that stock markets respond quick to policy changes in tariffs. Just how fast the stock market can react to news is shown in a new study from the University of California San Diego's Rady School of Management, which finds that earnings reports can move stock prices in milliseconds, triggering immediate and significant stock price movements.

New Model Quantifies Cyber Risks in Drone Delivery Networks

Chinese Academy of Sciences — Wed, 12 Mar 2025 09:10:23 EST

Researchers develop a probabilistic framework using percolation theory to assess cascading cyber risks in drone swarms, enabling better insurance pricing and risk management for emerging drone delivery systems.

Alternative Montreal Metro Map Celebrates Women's Contributions

Universite de Montreal — Wed, 12 Mar 2025 08:40:35 EST

Following in the footsteps of New York, London and Barcelona, Montreal now has its own alternative metro map paying tribute to the remarkable women who have contributed to its development.

Predictors of Social Media Influencer Marketing Effectiveness: A Comprehensive Literature Review and Meta-Analysis

Journal of Business Research — Tue, 11 Mar 2025 09:30:17 EST

How We React When Apps Crash

University of Maryland, Robert H. Smith School of Business — Mon, 10 Mar 2025 06:00:36 EST

Study examining crashing apps' disruption of user behavior and revenue shows single crashes increase engagement briefly, but frequent failures drive users away.

Expert Available: MLB Searches for New TV Model Amid ESPN Split

George Washington University — Mon, 03 Mar 2025 19:20:10 EST

ESPN has dropped Major League Baseball (MLB) from their TV services ...

Social Media Influencers (SMIs) Pose Psychological, Health and Security Risks and Need Tighter Regulation, a New Study Finds

University of Portsmouth — Mon, 24 Feb 2025 19:10:38 EST

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

Warning Labels about Breast Cancer Risk from Alcohol May Encourage Women to Reduce Drinking

Research Society on Alcoholism — Sat, 22 Feb 2025 10:00:00 EST

Messages warning about the association between alcohol use and breast cancer may be effective in alerting women to the risk and spurring them to reduce their drinking. A study of women in their twenties, published in Alcohol: Clinical and Experimental Research, found that specifically designed warnings were effective in influencing women's reactions, attitudes and beliefs, and intentions to change behavior. The findings indicate that using effective health messaging on warning labels may help increase public awareness of the increased risk of developing breast cancer associated with alcohol.

Critical Need for Regulation to Protect People with Substance Use Disorder From Exploitative Marketing Practices on Social Media

Research Society on Alcoholism — Sat, 22 Feb 2025 10:00:00 EST

People seeking online support for addiction recovery may encounter cynical marketing by the addiction treatment industry that sometimes prioritizes financial gain over clients' health and well-being, according to a study of public discourse around substance use recovery on Twitter.

Consumer Spending Rises with Air Pollution: New Study

University of Maryland, Robert H. Smith School of Business — Thu, 20 Feb 2025 19:00:35 EST

Research shows consumers spend more on hedonic goods when air pollution rises, seeking mood-lifting purchases. The findings further suggest implications for marketers and policymakers in terms of responsible consumer engagement.

The AI-Authorship Effect: Understanding Authenticity, Moral Disgust, and Consumer Responses to AI-Generated Marketing Communications

Journal of Business Research — Wed, 19 Feb 2025 21:55:35 EST

Fashionable Ethics: Exploring Ethical Perspectives in the Production, Marketing, and Consumption of Fashion

Journal of Business Ethics — Tue, 18 Feb 2025 22:25:16 EST

Optimising Allocation of Marketing Resources Among Offline Channel Retailers: A Bi-Clustering-Based Model

Journal of Business Research — Tue, 18 Feb 2025 22:00:16 EST

"Fresh Start" Messaging, "Rebirth Associations," and Consumers' Environmentally Sustainable Actions

Journal of Business Ethics — Tue, 18 Feb 2025 21:10:36 EST

Authentic Communication Reduces Risky Teen Drinking

University of Adelaide — Mon, 17 Feb 2025 21:40:42 EST

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents' risky drinking behaviour is through authentic and open communication that acknowledges some of the positive aspects while warning of the negative consequences of drinking.