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Mert  Tokman

Mert Tokman

James Madison University

Professor of Marketing

Expertise: Supply ChainB2B

Areas of expertise:

  • Global Supply Chain Management
  • International Logistics
  • Business-to-Business Marketing

Tokman teaches undergraduate-level marketing and international logistics courses and graduate-level international logistics in JMU’s MBA program.  

Tokman’s research focuses on the intersection between marketing and supply chain management, including exploring how logistics performance of suppliers affects consumers’ brand perceptions at the retail level. His work has been published in internationally esteemed journals such as Journal of the Academy of Marketing Science, Journal of Retailing, Industrial Marketing Management, Journal of Business Research, Journal of Business Logistics, International Journal of Logistics Management and International Journal of Physical Distribution and Logistics Management. 

Tokman holds a doctorate in marketing and supply chain management from the University of Alabama, Culverhouse College of Business. He is the Kenneth R. Bartee endowed professor in the marketing department at JMU.  


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