Vice President Kamala Harris and Beyonce虂.
confirmed that Vice President Kamala Harris got approval from Beyoncé to use her song "Freedom" throughout her presidential campaign.
Dr. David Allan, professor of marketing and co-director of the music industry minor program at Saint Joseph's University, believes Harris will use the song "Freedom" much like Bill Clinton used Fleetwood Mac's "Don't Stop" during his presidential campaign in 1992.
"This is a coolness factor that Barack Obama knew how to handle, but neither Joe Biden nor Donald Trump could embody," says Allan. "The Clintons have endorsed her. Maybe Bill will participate in her presidential campaign and Queen B will too," says Allan.
Dr. Allan can discuss how this decision may impact the 2024 presidential election.
To request to speak with Dr. Allan, please contact Kevin Gfeller, assistant director of public relations, at [email protected] or 610-639-8831.
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David Allan
Professor of Marketing, Co-Director of the Music Industry Minor program, and Dirk Warren 鈥�50 Sesquicentennial Chair in Business
Saint Joseph's University
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