Small Incentives Drive Lasting Seatbelt Habits, Cut Unbuckled Trips by a Third
Perelman School of Medicine at the University of PennsylvaniaWe鈥檝e all heard 鈥淐lick It, or Ticket鈥 as a reminder to buckle up in the car, but 鈥淐lick It and Win It!鈥 appears to be an effective approach for sustaining consistent seatbelt use among drivers. When drivers were promised a share of $125 weekly prize money for maintaining perfect seatbelt use streaks, they established good, long-lasting habits. Driving without a seatbelt decreased 26% relative to the control during the incentive program and was 33% than the control even after the program ended, according to research from the Perelman School of Medicine at the University of Pennsylvania, published in the American Journal of Public Health.