News — Fort Washington, Pa. — ESD, Inc., a longtime champion of the industry, has teamed up with the CLA, the laundry association, to take its support to a new level. The company is part of a year-long sponsorship initiative that will have benefits for the entire industry.
Launched in 2023, CLA’s Strategic Corporate Ally program aims to strengthen services for association members and ensure a growing and prosperous industry at large. ESD is the newest company to commit.
“We’re thrilled to welcome ESD to our Strategic Corporate Allies program,” said Brian Wallace, CLA President and CEO. “The commitment by these generous and visionary companies will enhance the vital work of our association and allow us to work together in a more strategic way toward shared goals.”
ESD, Inc. joined the program as a Premier sponsor for 2025.
“We are absolutely thrilled to partner with CLA and we look forward to many, many years of growth and success with CLA as our strategic partner,” Harvey Gitlin, Chairman of the Board.
CLA’s Wallace shared the driving force behind this program in its third year.
“As our industry experiences unprecedented change, it’s important for CLA to evolve as well,” he said. “The Strategic Corporate Ally program will enable us to even better support our members as they navigate uncertain waters.”
This support includes educational resources, networking opportunities and business services as well as critical advocacy work. For example, when the pandemic hit, CLA immediately pushed for laundromats to be deemed essential businesses, ensuring their doors could stay open.
The industry also benefits from CLA’s LaundryCares Foundation. Among other efforts, LaundryCares has equipped hundreds of laundromats across the country with library corners. These spaces provide a valuable service to customers—particularly in areas with low literacy rates and little access to books—and they boost the image of member businesses.
The Strategic Corporate Ally program not only funnels more resources into these efforts, but it also streamlines companies’ support of CLA into cohesive annual commitments.
About ESD
ESD® is a well-established leader in the engineering and development of mechanical and electronic payment systems for the multi-family market and laundromats. As the world’s leading provider of vended laundry and payment systems, their products and systems deliver unrivaled flexibility and benefits to owners, operators, OEMs and customers. Their products and people set them apart and they are proud to be family owned and operated with over 50 years of industry experience.
About the CLA, the laundry association
CLA (formerly the Coin Laundry Association) is the largest trade association and most powerful voice for the self-service laundry industry. CLA’s 1,500+ members include laundry owners, equipment distributors, service providers and manufacturers across the U.S. and beyond. They count on the association for advocacy, education, networking and support services to build more successful businesses and ensure a growing and prosperous industry. CLA’s reach also extends into underserved communities through its LaundryCares Foundation. Working through laundromat owners, LaundryCares provides library corners, free laundry days and other resources for customers who often lack access to basic services. Learn more at and .
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