Lisa Copeland, 507-538-0844 (days), 507-284-2511 (evenings)
Jesse Bradley, 507-266-0189 days), 507-284-2511 (evenings)
[email protected]
Embargoed for Release: New England Journal of Medicine Wed., Jan. 13, 1999, 4 p.m. CST
MEDIA ADVISORY: NEWS CONFERENCE / VIDEO AND AUDIO FEED
ROCHESTER, MINN. ó A Mayo Clinic study has identified new information that will allow women at risk for breast cancer, especially those at high risk, to make more informed decisions with their physicians about possible courses of preventive action. The study, to be published in the Jan. 14, 1999 edition of New England Journal of Medicine, finds that prophylactic mastectomy, surgery that removes the breasts as a preventive measure, reduces the risk of breast cancer by approximately 90 percent for women at moderate to high risk for the disease. Breast cancer affects one in nine women in the United States during their lifetimes, and five percent to 10 percent of breast cancers occur in women with an inherited risk for the disease.
Possibilities for broadcast and print news media include: a live satellite news conference with Lynn Hartmann, M.D., a Mayo Clinic oncologist and the studyÃÂs principal investigator; b-roll that includes soundbites from the studyÃÂs principal investigator, a patientÃÂs story and animation; and a camera-ready illustration.
News Conference: Wed., Jan. 13, 1999 ó 9:30 a.m. CST; Baldwin Building First Floor Lecture Hall; 200 Fourth Ave. S.W.; Rochester, Minn. Â鶹´«Ã½ media should park in the Baldwin Building Parking Ramp and take the elevators to the first floor lecture hall.
Video and Audio Feed of Â鶹´«Ã½ Conference: The news conference and b-roll/soundbites will be fed via video and audio feed on Wed., Jan. 13, 1999 at 9:30 a.m. CST.
Video and Audio Feed of B-roll, Soundbites and Animation: The b-roll, soundbites from the studyÃÂs principal investigator and a patient, and animation will be fed via video and audio feed on Wed., Jan. 13, 1999 immediately following the news conference.
Technical Information Wed., Jan. 13, 1999
EST 10:00-10:30 (testing) 10:30-11:30 a.m. (Â鶹´«Ã½ conference, interviews & b-roll)
CST 09:00-9:30 (testing)
9:30-10:30 a.m. (Â鶹´«Ã½ conference, interviews & b-roll)
Satellite Transmittal Information
Ku-Band Satellite: Galaxy 7 Transponder: 14 Lower (H) Channel: 54 Downlink Frequency: 11,976 MHz Audio: 6.2 or 6.8 MHz Longitude: 91∞ W
C-Band Satellite: Galaxy 6 Transponder: 24 (V) Channel: 24 Downlink Frequency: 4,180 MHz Audio: 6.2 or 6.8 MHz Longitude: 99∞ W
Satellite questions prior to broadcast: 507-284-5964 (Mayo Clinic Video Communications) Satellite technical difficulties: 202-775-4300 (Diversified Communications, Inc.)
AUDIO BROADCAST INFORMATION
TO CALL IN QUESTIONS DURING THE NEWS CONFERENCE, CALL: 800-362-8351
For "Listen Only" Access to Â鶹´«Ã½ Conference, call: 800-432-3507, Participant code: 775767
Audio Broadcast Technical Difficulties: 888-476-3762 (AT&T)
Audio Questions Prior to Broadcast: 507-284-5964 (Mayo Clinic Video Communications)
Information for Journalists: Additional information, including a link to the New England Journal of Medicine article, a camera-ready illustration and other information is available at Mayo ClinicÃÂs journalistsàwebsite at www.mayo.edu/news.
Information for Patients: Information about prophylactic mastectomy can be found on Mayo Clinic Health Oasis at www.mayohealth.org starting at 4 p.m. CST on Jan. 13, 1998.
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