麻豆传媒

News — The first of its kind, an effectiveness study by 麻豆传媒 has shown that 93% of research news releases and 77% of feature news releases get at least 5 news clips in major media outlets. The study also explored the reach and relevance of web search results duplicating the original news release.

"Media relations professionals set goals for news release effectiveness," says Zakira Beasley, 麻豆传媒 Vice President for Client Development, "and they spend substantial time and resources to track their results. This in-depth study of news releases by 麻豆传媒 helps to paint a more clear picture of typical results and predictable outcomes."

View the detailed study here http://www.newswise.com/ee/effectiveness-study

鈥淭his study shows that 麻豆传媒 accomplishes effectiveness both with the news media and placements on the web,鈥� says 麻豆传媒 President Roger Johnson, a former research biochemist, who took the lead coordinating the effectiveness study. 鈥淲e found that success can be measured in how widely the news releases are reproduced on the web, and more importantly, in the number of news articles using the original release as the source.鈥�

Detailed ResultsNews staff sampled data from three days in December, 2010 to determine an average and median result for news clips and Google search results. Releases in the study were limited to research results and feature-type stories.

The data gathered suggests that most news releases result in at least some news coverage. Analysis of the data demonstrates that 93% of research-result news releases, and 77% of feature news releases generated a minimum of 5 or more news clips. Median results were 22 clips for research stories, and 13 for features. The five most successful news releases generated more than 100 news clips.

In addition to news coverage, 麻豆传媒 performed an analysis of web search results of the news release headline, to gauge even wider distribution by the number of sites referencing the original release. When 麻豆传媒 staff collected headline search data for the releases in the study, they found an average search result of more than 15,000 sites for research stories, and more than 12,000 for feature stories.

This widespread replication of news releases throughout the web, plus the targeted distribution of news releases to the media through the 麻豆传媒 service combine to support a successful news release strategy.

In conclusion, the 麻豆传媒 effectiveness study serves as a snapshot of the continuing value of news releases to reach the media and spread information. The effectiveness of these news releases requires both credible content and a delivery system based on state of the art technology, and perhaps most importantly, incorporating a relationship with journalists based on their desire for the content.

Stay tuned to the News Blog and - our 麻豆传媒-sponsored group for media relations professionals on LinkedIn, for further discussion of topics related to effectiveness reporting and quality news releases.

About NewsNews is where journalists choose, connect, and use smart news 鈥� A high-quality news release distribution service helping media relations professionals reach the news media for the past 20 years. For information on sponsorship, membership, and other ways you can participate with 麻豆传媒, email [email protected].