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BRONX, N.Y. — January 16, 2025 — Who needs roses and chocolates for Valentine’s Day when you can have a cockroach? Today, the announced that the popular, annual tradition returns this Valentine’s Day season to allow donors to symbolically name a Bronx Zoo Madagascar hissing cockroach after a loved one, or a not so loved one. The zoo’s cockroaches are located in the Madagascar! exhibit.
For a $15 donation, guests will receive a digital certificate featuring the name of a loved one, or ex-loved one, chosen for the roach. Guests can upgrade their donation to receive extra gifts like a roach belt bag, beanie, a plush, or a virtual Wild Encounter where you can virtually meet a live Madagascar hissing cockroach, chat with experts and meet another surprise guest. Supplies are limited for upgrades, so guests are encouraged to place their orders for a truly unforgettable Valentine’s Day gift today.
Name-a-Roach 2025 gift packages include:
- Digital Certificate – $15
- Digital Certificate + Wild Encounter – $35
- Printed Certificate + Beanie – $35
- Printed Certificate + Belt Bag – $40
- Printed Certificate + Beanie + Wild Encounter – $55
- Printed Certificate + Belt Bag + Wild Encounter – $60
- The Works: Includes a Printed Certificate, Belt Bag, Beanie, Roach Plush, and Wild Encounter – $80
Orders must be placed by Wednesday, February 5, 2025, in order to receive the gift by Valentine’s Day. Name-a-Roach gift orders can be placed at .
The original Name-a-Roach tradition was launched by the Bronx Zoo in 2011. Over 56,000 cockroaches have been named since the start of the program, and thousands of hopeless romantics from around the world have named the Bronx Zoo’s famous Madagascar hissing cockroaches after friends, family, loved ones, and not-so-loved ones. Some previously chosen names have been inspired by music, movies, pop culture and more.
Donations help the Wildlife Conservation Society protect all animals, big and small, at the Bronx Zoo and around the world. Place your order today to benefit roaches and many other species at the Bronx Zoo.
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The Bronx Zoo
The Bronx Zoo, located on 265 acres of hardwood forest in Bronx, NY, opened on Nov. 8, 1899. It is world-renowned for its leadership in the areas of animal welfare, husbandry, veterinary care, education, science and conservation. The zoo is accredited by the Association of Zoos and Aquariums (AZA) and is the flagship park of the Wildlife Conservation Society (WCS) which manages the world’s largest network of urban wildlife parks including the Bronx Zoo, Central Park Zoo, Prospect Park Zoo, Queens Zoo and New York Aquarium. Our curators and animal care staff work to save, propagate, and sustain populations of threatened and endangered species. We have educated and inspired more than 400 million visitors at our zoos and aquarium since our opening and host approximately 4 million guests at our parks each year – including about a half-million students annually. The Bronx Zoo is the largest youth employer in the borough of the Bronx, providing opportunity and helping to transform lives in one of the most under-served communities in the nation. The Bronx Zoo is the subject of THE ZOO, a docu-series aired world-wide on Animal Planet.
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