Thursday, December 01, 2016
What do reporters want?
As a media relations specialist, you are expected to anticipate the kinds of stories reporters want. Like trying to predict the future, predicting the needs of a journalist on deadline can feel pretty impossible. There has to be a better way.
Â鶹´«Ã½ is here to help. We’ve built invaluable relationships with journalists in our 25 years, and we’d like to share an insider’s perspective with you.
Join us for a new bimonthly series on the blog that will address this very question. We’ll be interviewing different journalists about stories they love, what they look for in a pitch, and what makes them tick. Get to know these reporters better, and hear from the horse’s mouth how you can pitch more effectively. Don’t miss it!