Sometimes a story has so much potential, it would be unfair to limit it to just one news release. That’s why Â鶹´«Ã½ worked with Duke Medicine to identify not one, but three different angles for possible news releases on a recent research study, and the results will amaze you.
A news release from Columbia University went viral late last week, resulting in over 70,000 hits on the release, and nearly two dozen media clips by mid-day Monday.
Take an existing expert pitch, op-ed, or feature profile and turn it into a relevant pitch responding to today’s news
News presents evidence based on quantitative data that embargoes enhance news coverage. Journalists like and use embargoed news. In our experience, embargoes serve as an icon for newsworthy releases.
Two recent apologies in the news media have caused me to reflect on the communications issues related to apologies.
One way students can reduce debt is to chose a quality public university where tuition can be one-fourth that of a private one. But how does a public school lure away students who are attracted to a brand-name private college? Here’s how.
News just introduced a new way for readers to interact with its content. The “Related Stories” module in the right sidebar of each article helps users find other articles related to their interest. Clicking on the “Channel” tab shows those stories in a channel related to the article.
If you want to interact with journalists, it helps to find their watering hole, and the best place, according to a recent study is Linkedin.
For businesses looking to get the news out about their company, it seems almost every week brings a new tool with which to spread the company message. A corporate blog, a Facebook page, a Twitter account, a YouTube channel, and most recently, a Google+ account. A different type of content for each medium, the pros will tell you. But what of the venerable, tried and true press release? Practitioners of new media, social media, and most especially content marketing (I practice all three, by the way) may tell you that the press release is in decline, or worse, already obsolete.
4 Ways Netflix Failed With Big Announcement: Netflix announced that it will split into two companies to handle internet streaming and DVD-by-mail separately. “The envelopes will still be red,” assures CEO Reed Hastings, but the unpopular changes have customers seeing red, and threatening to cancel their memberships.
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