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Thursday, July 14, 2011

Weight-Loss Surgery Cost-Effective for All Obese

Bariatric surgery is not only cost-effective for treating people who are severely obese, but also for those who are mildly obese, according to a new study from Washington University School of Medicine in St. Louis. The findings support making bariatric surgery available to all obese people, the researchers say.

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Posted by Craig Jones on 07/14 at 10:52 AM
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Monday, July 11, 2011

Climate Change Reducing Ocean’s Carbon Dioxide Uptake

How deep is the ocean’s capacity to buffer against climate change? As one of the planet’s largest single carbon absorbers, the ocean takes up roughly one-third of all human carbon emissions, reducing atmospheric carbon dioxide and its associated global changes.

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Posted by Craig Jones on 07/11 at 10:15 AM
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Wednesday, June 29, 2011

News Editorial Tip Part 3: Tags (Keywords)

The third installment of our editorial tips discusses how to use tags (also known as keywords) effectively with your Â鶹´«Ã½ release.

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Posted by Craig Jones on 06/29 at 12:14 PM
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Monday, June 27, 2011

Wildlife Surviving Conflict in Afghanistan

Wildlife Surviving Conflict in Afghanistan.jpg

A new survey conducted by WCS scientists, supported by the U.S. Agency for International Development (USAID), reveals that large mammals, including Asiatic black bears, gray wolves, markhor goats, and leopard cats are surviving in parts of Afghanistan after years of conflict.

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Posted by Craig Jones on 06/27 at 10:40 AM
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Friday, June 17, 2011

Rising Forest Density Helps Counteract Climate Change Caused by Deforestation

A new study challenges measurements of carbon storage based on forest area alone. Several national increases of density and/or area signal the Great Reversal is under way in forests globally after centuries of loss and decline.

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Posted by Craig Jones on 06/17 at 02:02 PM
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Thursday, June 16, 2011

NBC Â鶹´«Ã½ Producer on Embargoes: Give Us More Time!

Producer Bob Ray of NBC affiliate WMAQ TV in Chicago gives us his feedback on embargoed news releases.  The message, reporters and producers need more advanced notice to get the story.

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Posted by Thom Canalichio on 06/16 at 10:13 AM
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Tuesday, June 14, 2011

Moderate to Intense Exercise May Protect the Brain

Older people who regularly exercise at a moderate to intense level may be less likely to develop the small brain lesions, sometimes referred to as “silent strokes,” that are the first sign of cerebrovascular disease, according to a new study published in the June 8, 2011, online issue of Neurology®, the medical journal of the American Academy of Neurology (AAN).

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Posted by Craig Jones on 06/14 at 02:24 PM
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Monday, June 13, 2011

News Releases are Sources

Why don’t journalists link to primary sources?

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Posted by Roger Johnson on 06/13 at 08:00 AM
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Friday, June 03, 2011

News Editorial Tip Part 2: Writing a Description For Your Meeting-Related Â鶹´«Ã½ Release

This is the second Â鶹´«Ã½ editorial tip. It follows the headline writing tip with a tip on writing an effective description (or lede) paragraph.

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Posted by Craig Jones on 06/03 at 11:03 AM
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Thursday, June 02, 2011

The Many Possibilities of a Â鶹´«Ã½ Sponsorship

Sponsorship opportunities with Â鶹´«Ã½ allow participating institutions to craft a targeted message and reach thousands of subscribers through the Â鶹´«Ã½ Wires.

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Posted by Thom Canalichio on 06/02 at 03:41 PM
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