Wednesday, July 18, 2018
News Submission Process Tutorial
This is a brief video tutorial for our newest members on how to upload your submissions to Â鶹´«Ã½.
News Blog
Thursday, June 07, 2018
Share All Kinds of Content on News
News believes that all content from your organization can find an audience and support your goals. See our infographic depicting more of the types of content that we welcome on Â鶹´«Ã½! If you have any questions, contact us at (JavaScript must be enabled to view this email address)
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Thursday, June 07, 2018
Expert Directory Tutorial
Watch a short video with instructions and details for using the Â鶹´«Ã½ Expert Directory and integrating your expert profiles with Expert Pitch
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Monday, May 21, 2018
Editorial Tip: Don’t Bury Your “Â鶹´«Ã½ Peg” in Announcements and General Features
One of the things we like to do to help our contributing members is to help discover interesting news items that might have been overlooked in the effort to promote the latest happenings at an organization. This can happen. It’s understandable that you want to promote your faculty member or researcher who was published in a “prestigious” journal or presented findings at a scientific meeting. We understand that you need to appease your stakeholders as you reach out to your community. However, when it comes to reaching out to the general media via our wires, focusing on the honor can sometimes cloud over what really gets journalists’ attention: the noteworthy news item. So how can you transform the announcement or a light feature into a research-results type article when you submit your news on Â鶹´«Ã½? Perhaps all it takes is a little tweaking of the headline and the description.
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Monday, March 26, 2018
Another Fast Pitch Success Story
As I mentioned a few weeks ago, Â鶹´«Ã½’s Fast Pitch is a great way to pitch your news to our reporters in a face-to-face video meeting. Here’s another success story. This time it’s from the University of Maryland Medical System.
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Wednesday, March 14, 2018
Success with Meeting Reporters on a “Fast Pitch”
Sometimes meeting reporters face to face is the best route for coverage. Here’s a success story of Â鶹´«Ã½’s Fast Pitch sessions.
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Monday, February 19, 2018
Give your story a new angle: Pitch your Experts
During the past years we have seen an increase in demand for experts on several topics. Reporters are looking for subject matter experts that can provide quotes, interviews, and comment on breaking news events. How can you get on board with this trend? Give your story a new angle by pitching your expert.
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Tuesday, February 13, 2018
Editorial Tip: Omit Your Organization’s Name in the Headline
In a recent analysis of 130 releases, we’ve found that articles where the institution’s name were not in the headline received 20 percent more views than those that had the institute’s name in them.
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Tuesday, March 28, 2017
Autism Speaks - Article Gone Viral
One article. One Â鶹´«Ã½ daily wire. 40,688 hits, 518 facebook shares, and 82 comments. Boom. Here’s the story: a Â鶹´«Ã½ article went viral last month after being shared by a major social media influencer. A Penn State College of Medicine article, “Medicaid Waivers Help Parents of Children with Autism Stay in the Workforce,” was distributed in the Â鶹´«Ã½ wires, and a freelancer at Autism Speaks shared it on the organization’s Facebook page.
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Thursday, December 01, 2016
What do reporters want?
Get to know these reporters better, and hear from the horse’s mouth how you can pitch more effectively.
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