News Blogs: PRwise
News Blog
Tuesday, September 21, 2010
In the natural history of news, timing is very important, of course. Knowing the influence of timing on news, does it follow that journalists pay attention to awareness events? Although it doesn’t require much examination of awareness calendars to see that the association of events to dates seems arbitrary and artificial—there is no strong relationship of hunger to October as far as I know – awareness events are very popular. Just look at the full calendar.
Posted by
Roger Johnson on 09/21 at 04:09 PM
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Wednesday, September 01, 2010
When it comes to news releases, the cat is out of the bag. Â鶹´«Ã½ releases have been visible by the public for at least 18 years, but an entirely new level of transparency is emerging with social media.
Posted by
Roger Johnson on 09/01 at 03:33 PM
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Wednesday, August 04, 2010
Social media commenting on, or the ability of the public to interact with, news releases will impact the natural history of news, especially the natural history of the news release. Commenting on news releases is new; in fact it has not been done yet.
Posted by
Roger Johnson on 08/04 at 03:56 PM
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Thursday, July 22, 2010
At Â鶹´«Ã½, we’re especially interested in commenting, a basic concept of social media. We plan to introduce commenting on articles in late July. We’re introducing this in collaboration with Â鶹´«Ã½ contributing institutions. (See New@Â鶹´«Ã½ blog). We’ve already introduced a sharing module, another basic component of social media participation.
Posted by
Roger Johnson on 07/22 at 01:25 PM
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Monday, June 14, 2010
Including video with your news release enhances its readership. Data consistently show an average of 24 percent more views of news releases with video.
Posted by
Roger Johnson on 06/14 at 10:26 AM
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Monday, June 07, 2010
Managing news or media coverage for a major international medical research meeting, and looking at the event from the point of view of the natural history of news, could be compared to herding a migration of wildebeest.
Posted by
Roger Johnson on 06/07 at 09:00 AM
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Sunday, January 04, 2009
There is a lot of talk in the PR world about the evolution of the press release – gone are the days of print-outs and mailings – and some even herald the waning influence of the emailed press release (though my inbox provides copious evidence to the contrary).
Posted by
Thom Canalichio on 01/04 at 02:45 PM
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