Branding, Consumer Behavior, Marketing Strategy, Retail
Michael R. Solomon, Ph.D. is Professor of Marketing at Saint Joseph鈥檚 University. His primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in The United Kingdom, Scandinavia, Australia, Asia, and Latin America. Solomon received the Cutty Sark Men's Fashion Award for his research on the psychological aspects of clothing. He is editor of The Psychology of Fashion and co-editor of The Service Encounter: Managing Employee/Customer Interaction in Service Businesses. His textbook, Consumer Behavior: Buying, Having and Being (Prentice Hall), is now in its thirteenth edition and has been translated into several languages. His most recent book is Marketers, Tear Down These Walls: Liberating the Postmodern Consumer. He is a regular Contributor to Forbes.com and the host of a weekly radio show, We Are What We Buy on VoiceAmerica.com/Business. Areas of expertise: consumer behavior, psychology of fashion, marketing strategies, retailing and branding
Ralph J. Tyser Professor of Marketing
University of Maryland, Robert H. Smith School of BusinessBranding, Marketing
Joined University of Maryland in 2006. Amna Kirmani is the Ralph J. Tyser Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include morality, persuasion knowledge, online communication, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising. She is Editor of the Journal of Consumer Research and former Editor-in-Chief of the Journal of Consumer Psychology.
Branding, Design, Graphic Design
Paul Bruski's research encompasses graphic design practice and education, information design, mapping, cultural iconography, visual literacy, beer branding and design, motion graphics, and experiential graphic design. His expertise in graphic design and cultural iconography combines with his knowledge of historical context and current events to provide insight into popular and viral images.