麻豆传媒

Expert Directory

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AIDS, Cognition, Cognition Dysfunction, Decision Making, Neuroscience

Dr. Lesley Fellows is a neurologist specializing in disorders of cognition. She has a particular interest in the functions of the brain's frontal lobes. Her research program focuses on the brain basis of decision making in humans, using the tools of cognitive neuroscience. She studies how focal brain damage or neurochemical dysfunction affects all aspects of decision making, how options are generated and organized, how they are valued and compared, and how choices are made. She is also interested in more general questions about the roles of the frontal lobes in the regulation of emotion, the expression of personality traits, and the representation of past and future information. This work has relevance for understanding impaired executive function following frontal lobe injury from aneurysm rupture, stroke, or tumor growth, as well as in degenerative conditions such as Parkinson鈥檚 Disease and some forms of dementia. It also provides insights into how the component processes that underlie decision making are carried out in the intact brain.

Consumer decision-making, Decision Making, Inefficiency, Inequality, Marketing, Preferences

Meng Zhu is a professor at the Johns Hopkins Carey Business School and specializing in marketing and consumer decision-making. She joined the Carey Business School after receiving her PhD from Carnegie Mellon University. Her research interests include consumer judgment and decision-making, contextual influences on preference construction, the causes of and solutions to inefficiency and inequality, and the impact of marketing cues and comparison standards.

consumer perception, Decision Making, Marketing

Haiyang Yang, PhD  is an associate professor at the Johns Hopkins University Carey Business School. He is an expert in marketing, decision making, and consumer psychology. His research has appeared in premier academic journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Science, and in leading managerial outlets such as the Harvard Business Review and MIT Sloan Management Review. His work has been featured by major public policy platforms, such as the United Nations, World Economic Forum and JAMA Health Forum, as well as by prominent media outlets throughout the world.  His work has also been translated into many languages and taught in graduate curricula at top business schools globally.

Ellen Peters, PhD

Director, Center for Science Communication Research; Philip H. Knight Chair, School of Journalism and Communication

University of Oregon

Cancer Treatment, Decision Making, Decision Research, Emotions, Numeracy, Psychology, Risk Assessment, Science Communication, Social Behavior

Ellen Peters is an academic expert in decision making and the science of science communication. Her primary research interests concern how people judge and decide, and how evidence-based communication can boost comprehension and improve decisions in health, financial, and environmental contexts. She is especially interested in the basic building blocks of human judgment and decision making鈥攕uch as emotions and number abilities鈥攁nd their links to effective communication techniques. These processes are also central to the effects of adult aging on decision making as well as to public policy issues, such as how to communicate about the health effects of smoking or about the pros and cons of cancer screenings and treatments. She is also interested in methods to increase number ability, a.k.a. numeracy, to improve decision making and, in turn, health and financial outcomes. 

As Philip H. Knight Chair, Director of the Center for Science Communication Research (SCR), and Professor in both the School of Journalism and Communication and the Psychology Department at the University of Oregon, she explores how policy makers, physicians, and other experts can enhance public understanding of science and technology by advancing the science of science communication.

Her book, Innumeracy in the Wild: Misunderstanding and Misusing Numbers, was published by Oxford University Press. 

Decision Making

An expert in positive psychology with an interest in savoring, Kurtz researches strategies on enhancing happiness in everyday life, happiness and holidays, travel and more. In addition to a number of peer-reviewed journal articles, Kurtz published a book, "The Happy Traveler: Unpacking the Secrets of Better Vacations" (Oxford University Press, 2017), and has written a Psychology Today blog, "."

She received her doctorate and master's degrees from the University of Virginia, and her bachelor's degree from Millersville University.

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