Mya Pronschinske Groza is all about helping brands and people shine. As associate dean and associate professor of marketing at University of Idaho, she dives deep into what makes marketing click. Need to understand why customers respond to some brands and ignore others? Curious about how crowdfunding is giving female entrepreneurs the keys to success? Pronschinske Groza has the answers. Whether she’s exploring how personal branding can elevate leaders or how corporations can create meaningful social change, Pronschinske Groza’s research focuses on driving empowerment and impact through marketing.