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Released: 18-Nov-2024 11:00 AM EST
Expert Available to Comment on AI-Generated Coca-Cola Commercials, Consumer Backlash
New York Institute of Technology, New York Tech

Consumer behavior researcher weighs in on why people have reacted negatively to the brand's 2024 holiday ads.

   
麻豆传媒:Video Embedded episode-303-michelin-stars-expert-influence-and-customer-expectations
VIDEO
Released: 18-Nov-2024 9:10 AM EST
Episode 303 鈥 Michelin Stars, Expert Influence, and Customer Expectations
University of Michigan Ross School of Business

The Michelin Guide and its infamous star rating system have incredible influence in the culinary world.

麻豆传媒: Jagadeesh_Feat1.jpg?itok=bFVqVzVC
Released: 14-Nov-2024 11:45 AM EST
Professor Jagadeesh Sivadasan Explores Impact of International Trade Tensions in New Research
University of Michigan Ross School of Business

With U.S. tariffs rising and trade relations becoming strained, these firms are seeking leaders who can provide the strategic insight necessary to adapt to a shifting global landscape and pursue alternative markets for growth.The research, which examined 3,440 Chinese public firms, shows that with exports to the U.S. declining, Chinese firms appear to be focusing on the European markets as a primary alternative. After trade war-related tariff increases, exports to non-U.S. countries鈥攅specially the European Union鈥攕aw moderate increases.

Released: 31-Oct-2024 12:55 PM EDT
Not All 鈥淩eview Bombing鈥 Is Bad for Business
Rutgers University-New Brunswick

Online review platforms such as Yelp may need to rethink a one-size-fits-all approach to moderating reviews and political speech, a Rutgers researcher finds.

Released: 30-Oct-2024 11:55 AM EDT
High Color Complexity in Social Media Images Proves More Eye-Catching, Increases User Engagement
University of Notre Dame

Complex images in a social media post tend to capture greater user attention, leading to increased engagement with social media posts, according to new research from聽Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame鈥檚 Mendoza College of Business.

Released: 22-Oct-2024 3:15 PM EDT
Politics May Influence Gift-Giving Choices More Than Personal Purchases
University of New Hampshire

Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for gift buying this holiday season and beyond.

麻豆传媒: Buy Your Groceries Online? Watch Out for This Food Labeling Gap
15-Oct-2024 6:50 AM EDT
Buy Your Groceries Online? Watch Out for This Food Labeling Gap
Tufts University

Study shows a lack of present, accessible, and legible information about the food consumers buy online, while marketing claims are still prominent. The absence of accessible food labeling can have tangible consequences for public health.



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