has revealed that healthy eating and food enjoyment are on the decline in the U.S. But why is that? , associate professor of health and wellness studies at Binghamton University, State University of New York, says that the decline in food enjoyment, coupled with increasing concerns about health, points to rising consumption of ultra-processed foods, among various other contributing factors.
"From a neuroscientific perspective, ultra-processed foods engage the brain's reward system, initially enhancing the pleasure derived from eating," said Begdache. "However, prolonged stimulation of this system can lead to tolerance, diminishing the enjoyment these foods provide over time. Additional factors that further reduce the experience of savoring food include eating on the go due to hectic lifestyles, the erosion of traditional food cultures, the overwhelming abundance of food choices, and restrictive dieting practices."
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