Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials – prior to and following Super Bowl LVI. The experts are marketing professors  and . 

Both analyzed last year’s spots via Maryland Today’s  (UMD Marketing Experts Break Down Which Commercials Flourished, Flopped or Found the Right Tone).

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Marketing Sports
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Super Bowl commercials Super Bowl Advertising Consumer Behavior Marketing Strategy Amna Kirmani
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